We define the sales process and ensure scientific evaluation to sales execution. With clear understanding of existing challenges and aspirations of organizations we bring in recommendations to the sales org structure and KRA's. We assist with goal definitions, CRM deployment, fine-tuning lapses in lead generation, opportunity qualification, demonstrations, proposal submissions and negotiations to ensure deal closure selling value to customer. People buy from people, so the experience and feel we give the customer will make or break the deal.

We enable in house lead generation capability. We setup for Inside Sales (or) Tele Calling teams, Referral Partner Network, setup and enable Digital Marketing teams focussed on lead generation through Email Marketing, SEO/SEM, and Social Media. Content is key to ensure Digital Presence, we provide guidance and best practices on the requirements towards Sales Collaterals like brochures, factsheets, compete guides, presentation decks etc. Enabling organization to be active in blogs and other online communities enables visibility and can lead to good prospecting.

We enable organizations to plan their Sales Strategy based on their strengths, their vision and prevailing market opportunities. The Sales Strategy is prepared in a workshop with all the relevant stake holders. The Sales Strategy consists of complete Sales Process, Sales Methodology & Approach, Lead Generation and Evangelism Options Team Composition, Targets, KRA's based on targeted products (or) services and geographies, we build complete Activity planning and Monitoring Mechanism detailed to nuts & bolts. Followed by clarity on the goals we take responsibility towards achieving the desired Sales Targets and Sales Goals. We incorporate best practices from the industry as part of the engagement and blend it with the organizations culture to achieve desired results.

The next growth lever for a running organization or sometimes a start-up is reaching markets though indirect sales methods like channel partners. Channel partners give an organization a wider reach across locations and geographies. We help organizations in defining the Channel Strategy for their product (or) services, by detailing Partner Profiling, Partner Responsibilities and Partner margins. The next steps are defining the Channel targets, Channel Team to Mentor, Groom and Manage and drive it to execution excellence ensuring Partner Profitability.

Several businesses either Start-up or Small and Medium Business always tend to put together a business plan to kick start their business. While what makes a difference to their existence is the initial revenues. In a few quarters the revenue flow needs to see a pattern that takes them towards self-sufficiency, then on it is an upward surge in revenue. 3ABC has successfully completed several such advisory services by putting in the blueprint and guidelines for such organizations. The systematic approach to conduct reviews with field teams and all areas that work hand in hand with revenue goals makes the organization shift gears at regular intervals and move up the value chain.

Good product and services need the approval of customers at first interaction or view, hence collateral and content becomes the key. 3ABC has the required expertise to define, articulate and execute on what is the specialization of the product or services visually, both on print and digital. The team of experts can provide direction and also execute several sales kits contents & website Content correction and suggestions. 3ABC can help your organizations on just not marketing collateral, we can help you build good sales collateral which helps you win customers.

Be it any organization, it is the sales team which basically helps in generating revenue and keeping the organization on track. How good your products be, they would be of no use without a proper sales team. A well trained sales team is a key for any organization to grow exponentially. We have a proven methodology of training activities with which we train your sales team and so enhance the results of them. Post the training sessions they will be efficient enough to achieve the targets with ease. They will be able to convert prospects into customers. Repeated sessions and follow ups will be done from our end to make sure they are all on the right track. In a matter of time the changes made will have a big positive impact on the business.

Salesman becomes the central point of all revenue goals for an organization. This profession of sales is more demanding and hence getting the right person to the organization becomes the key. Many a times organizations suffer for want of quality sales resources. It is also a difficult task to get salesmen join start-ups as the effort to sell a new product or service is more taxing on the salesman., Small and medium business on the other hand tend to get salesman with less experience and the resource available are either untrained in sales techniques or are people who just use their sales profession to tide over a temporary job crisis. The lack of sales managers willing to put fight for the sales teams is also diminishing. This is where 3ABC decided on the need to provide immediate start-up salesforce team, who can help organization from day one. These resources can be on assignment basis or with right to hire methods.